News from the Zoo

Name: Mark Radford Company: Fonterra Brands Australia Position: National Market Activation Manager – Beverages   Favourite part of the job: Seeing the Mammoth launch come to life has been the most rewarding aspect of my role. Mammoth is an innovative product with a genuine point of difference in the highly competitive flavoured milk. To see [...]

Back to the Future II one of my favourite movies of the time; pure entertainment, brilliantly executed, and full of all that’s great about teen movies from the 80’s – fantasy, fun, humour and of course the hot girl next door (in this case Elisabeth Shue)! While watching it recently, I was interested to see [...]

New Habitat and Senior Hire for The Zoo. After a recent move to a new habitat in Pyrmont (coincidentally BMF’s old abode) The Marketing Zoo has also appointed multiple APMA and ADMA award winning Creative, Steve Madgwick as Head of Creative Innovation.   Responsible for The Zoo’s creative output, from idea generation through to execution, [...]

Who’s new at the Zoo…     Our Creative department welcomes: Stephen Madgwick as Head of Creative Innovation. Helen Beard as Studio/Traffic Manager.       Account Services welcomes: Vanessa Richardson as Account Director, Nicola Tyler as Account Director, Yelena Tanianski as Senior Account Manager, Charlotte O’Brien as Senior Account Executive, Megan Alward as Account Executive [...]

As we put more focus on our Shopper Marketing offering at The Marketing Zoo, we will be keeping our eyes peeled, putting our ears to the ground and seeking out what’s hot in the ever expanding and exciting world of Shopper Marketing.   In this edition we share a few cool Mobile Shopper Marketing Activations, [...]

                “The way we shop is changing and marketing strategies are simply not keeping pace.  Whether we’re shopping for corn flakes, concert tickets or a honeymoon in Paris, the Internet has changed how we decide what to buy.  Today we’re all digital explorers, seeking out online ratings, social [...]

In May Shopper Marketing Live came to town, bringing with it some of the best thinkers from around the world; sharing their knowledge, expertise and vision on the present and future of Shopper Marketing. Manufacturers want to build brand equity, drive volume and enhance brand engagement. Retailers want to increase sales, grow their businesses and [...]

Who’s new at the Zoo…     Our Creative department welcomes: Stephen Madgwick as Head of Creative Innovation. Helen Beard as Studio/Traffic Manager.       Account Services welcomes: Vanessa Richardson as Account Director, Nicola Tyler as Account Director, Yelena Tanianski as Senior Account Manager, Charlotte O’Brien as Senior Account Executive, Megan Alward as Account Executive [...]

New Habitat and Senior Hire for The Zoo. After a recent move to a new habitat in Pyrmont (coincidentally BMF’s old abode) The Marketing Zoo has also appointed multiple APMA and ADMA award winning Creative, Steve Madgwick as Head of Creative Innovation.   Responsible for The Zoo’s creative output, from idea generation through to execution, [...]

Name: Mark Radford Company: Fonterra Brands Australia Position: National Market Activation Manager – Beverages   Favourite part of the job: Seeing the Mammoth launch come to life has been the most rewarding aspect of my role. Mammoth is an innovative product with a genuine point of difference in the highly competitive flavoured milk. To see [...]

New Habitat and Senior Hire for The Zoo. After a recent move to a new habitat in Pyrmont (coincidentally BMF’s old abode) The Marketing Zoo has also appointed multiple APMA and ADMA award winning Creative, Steve Madgwick as Head of Creative Innovation.   Responsible for The Zoo’s creative output, from idea generation through to execution, [...]

Who’s new at the Zoo…     Our Creative department welcomes: Stephen Madgwick as Head of Creative Innovation. Helen Beard as Studio/Traffic Manager.       Account Services welcomes: Vanessa Richardson as Account Director, Nicola Tyler as Account Director, Yelena Tanianski as Senior Account Manager, Charlotte O’Brien as Senior Account Executive, Megan Alward as Account Executive [...]

As we put more focus on our Shopper Marketing offering at The Marketing Zoo, we will be keeping our eyes peeled, putting our ears to the ground and seeking out what’s hot in the ever expanding and exciting world of Shopper Marketing.   In this edition we share a few cool Mobile Shopper Marketing Activations, [...]

Back to the Future II one of my favourite movies of the time; pure entertainment, brilliantly executed, and full of all that’s great about teen movies from the 80’s – fantasy, fun, humour and of course the hot girl next door (in this case Elisabeth Shue)! While watching it recently, I was interested to see [...]

Name: Mark Radford Company: Fonterra Brands Australia Position: National Market Activation Manager – Beverages   Favourite part of the job: Seeing the Mammoth launch come to life has been the most rewarding aspect of my role. Mammoth is an innovative product with a genuine point of difference in the highly competitive flavoured milk. To see [...]

Back to the Future II one of my favourite movies of the time; pure entertainment, brilliantly executed, and full of all that’s great about teen movies from the 80’s – fantasy, fun, humour and of course the hot girl next door (in this case Elisabeth Shue)! While watching it recently, I was interested to see [...]

New Habitat and Senior Hire for The Zoo. After a recent move to a new habitat in Pyrmont (coincidentally BMF’s old abode) The Marketing Zoo has also appointed multiple APMA and ADMA award winning Creative, Steve Madgwick as Head of Creative Innovation.   Responsible for The Zoo’s creative output, from idea generation through to execution, [...]

Who’s new at the Zoo…     Our Creative department welcomes: Stephen Madgwick as Head of Creative Innovation. Helen Beard as Studio/Traffic Manager.       Account Services welcomes: Vanessa Richardson as Account Director, Nicola Tyler as Account Director, Yelena Tanianski as Senior Account Manager, Charlotte O’Brien as Senior Account Executive, Megan Alward as Account Executive [...]

As we put more focus on our Shopper Marketing offering at The Marketing Zoo, we will be keeping our eyes peeled, putting our ears to the ground and seeking out what’s hot in the ever expanding and exciting world of Shopper Marketing.   In this edition we share a few cool Mobile Shopper Marketing Activations, [...]

                “The way we shop is changing and marketing strategies are simply not keeping pace.  Whether we’re shopping for corn flakes, concert tickets or a honeymoon in Paris, the Internet has changed how we decide what to buy.  Today we’re all digital explorers, seeking out online ratings, social [...]

In May Shopper Marketing Live came to town, bringing with it some of the best thinkers from around the world; sharing their knowledge, expertise and vision on the present and future of Shopper Marketing. Manufacturers want to build brand equity, drive volume and enhance brand engagement. Retailers want to increase sales, grow their businesses and [...]

This year’s Experiential Marketing Summit was held across 2 days and was filled with tactical, practical strategies and insights for maximising experiential marketing performance.   The guest speakers from around the world presented their case studies, guiding us through the experiential activations from start to finish. Some of the brands showcased included Disney, Strongbow, Netflix [...]

Promotional marketing agency The Marketing Zoo and sister agency Digital Stampede have announced a string of new client wins and new staff. The combined agencies have picked up campaigns for Qantas Staff Credit Union, Reckitt Benkiser’s Mortein, investment management firm Mason Stevens and Bayer’s and Berocca. In addition, The Marketing Zoo has picked up new [...]