Our Approach
We chose a humorous route to communicate how easy it is for a company to lose money if they don’t have a set travel and expense system in place. A simple and engaging direct mail piece that had our prospects literally throwing money away.
Our DM piece, “We’ll show you how easy it is to throw money away”, included an insert to demonstrate the point. Simply cut out the printed $100 notes, scrunch them up and aim into the wheelie bin provided. This was strategically followed up with an electronic direct mail piece to consolidate the sale.