Kettle Chips Re-Launch Campaign
Our Approach
Kettle has always been known for making quality chips using quality ingredients. How do we launch a new range of chips that reflect this approach in a contemporary and meaningful way? The Marketing Zoo answered the call by developing a campaign which utilised former Masterchef favourites, Adam Liaw and Justine Schofield. These Ambassadors were identified as a great fit for Kettle, as they too were passionate about creating delicious flavour combinations, using the finest natural ingredients. The re-launch was supported across TV (2 x 30 sec and 2 x 15 sec), magazines, outdoor, online & in-store POS.
Snack Brands
December 2011
The Brief
Reigniting the Kettle brand with a new delicious range of chips. Kettle had developed a new range of delicious chip flavours, including Kettle Multi-Grain and were ready to unveil their new taste sensations to the nation. The challenge was to re-launch the Kettle brand heroing a new range of flavours. Our task was to strengthen Kettle’s indulgence cues to drive appeal and differentiate the new range from competitors. In a cluttered market, we needed to ensure that we cut through with a credible message that achieved strong brand awareness. Ultimately, encouraging consumers to trial the new range of Kettle chips was our goal.
