Our Approach

To leverage the hype of Football Finals, The Marketing Zoo brokered an exclusive Iron-Man sponsorship with Australian footballing legend, Harry Kewell.

A national and Woolworths account specific promotion was activated, offering consumers the chance to win a place in Kewell’s football Boot Camp plus autographed jerseys to be won in every Woolworths store.

This activation kicked some serious goals. It utilised a powerful, on-brand personality, offered cool prizing, which appealed to both mums and teens, cut through in-store clutter and excited the trade partners.