Rosemount Botanicals Launch
Our Approach
A full suite of eye catching channel specific POS material was used to support the retail outlets and on premises venues, driving awareness and creating visibility for the Rosemount Botanicals range.
This was further supported by a national sampling campaign, executed by dedicated brand ambassadors who communicated the wine innovation to consumers and generated memorable ‘liquid to lips’ moments through high impact in-store tasting booths and purchase incentives. The launch was also supported though PR and ATL activity.
The Brief
Coordinate the national launch of Rosemount Botanicals.
To appeal to a more contemporary set of drinkers who are constantly looking for new drinking experiences, Rosemount Botancials is a range of delicately bubbly wines subtly infused with natural botanicals. The ROSEMOUNT Botanicals range includes three wines with aromatic and distinct aromas; Sauvignon Blanc subtly infused with lemon and elderflower, Pinot Grigio subtly with blood orange and rosewater and Crisp Chardonnay subtly with green apple and cucumber. Our brief was to create awareness around this national launch across multiple channels including on and off premise and national accounts.
