Our Approach

Maintaining consistency of the brand led ‘All I want for Christmas’ key creative was crucial to dominate in store presence. The messaging hierarchy was carefully considered to ensure the promotional offer was clear and simple whilst also maintaining a premium impression and highlighting product benefits. A logistics strategy was implemented which guaranteed customers delivery before Christmas across 5 of the promotions! This was a commitment that ensured timely delivery of over 30,000 gift with purchase units.

Sony Electronics

December 2010

The Brief

Dominate the Home Electronics retail environment over the cluttered Christmas period.

Maintain key creative consistency across eight Sony promotions (including BRAVIA 2D and 3D, Handycam, Bloggie, Cyber-shot, Alpha, NEX, and Home Audio Visual) as part of a unified inter-agency team.

Maintain the previously set exemplary standards of execution and customer service across a larger volume of concurrently running promotions.